One of the main criteria for modern websites is to work correctly on devices with different technical characteristics. The site should be fully displayed on both computer and smartphone screens.
If a web resource does not have an adaptive version and is not fully displayed on the screens of phones, most visitors will simply stop coming to it.
Adaptivity – this is not only the correct display of the site on all devices, but also one of the main requirements for modern web resources.
To adapt sites draw a special design and use adaptive layout. Because of these additional works, the process of creating the site is greatly complicated. At the launch of the resource requires more time and money. But as a result of this development, the customer receives a fully adaptive resource, which will have high performance.
Adaptivity – a direct factor in the ranking of Yandex and Google. The better the site will be configured for devices with different sizes of screens, the higher will be its position in the search results.
The quality of the design directly affects the appearance of the site and its attractiveness to visitors. Therefore, in the definition of the concept and study of adaptive design is worth stopping in detail.
Adaptive design is designed to ensure that the site is mechanically adjusted to the parameters of the display device from which the user has opened it. If the site will not have an adaptive, most users will no longer go to him. Smartphone owners are only interested in resources that load and display correctly on their devices.
When designing a website, it’s important to keep in mind that most users prefer to “sit” on the Internet from mobile devices. They won’t want to turn on the computer to visit your website.
Developers create adapters for all new sites to immediately launch resources that will work on any modern devices. This solution requires more money in the development phase, but brings more profits later.
Why responsive design is so important
A modern user in most cases enters the Internet from his smartphone, because he can do it at any time of the day and in any convenient place.
If you have an adaptive website, it means that visitors will have constant access to it. From this it is easy to conclude that the percentage of views and orders will increase, and therefore the conversion will grow.
Sites with an adaptive design bring their owners much more profit than resources that do not have a mobile version. The latter may not bring any profit at all, as all orders will be from competitors, who have already taken care of creating a mobile version for their resource.
The mobile version is a new version of the site, which is designed for devices with small displays. Such a site is configured as much as possible for correct loading on smartphones and tablets.