Branding
The graphic designer works on the appearance of the brand. He can use those elements of corporate identity that already exist, or develop additional ones.
A corporate identity is a set of visual elements that make a brand recognizable and are placed on the company’s products, website, and promotional materials. Corporate identity is needed to distinguish from competitors and demonstrate the strengths of the brand.
Marketing
Marketing strategies exist to intelligently nudge consumers into a decision and make them want to purchase a product.
Marketing strategies are a company’s plan of action aimed at attracting users and promoting the product.
Graphic design in this case helps to create an attractive visual content, which will influence the achievement of desired goals and ensure the effectiveness of the chosen strategy.
Illustrations
A bright and interesting part of graphic design. Illustrations can be used for book covers or advertising campaigns. Initially, these are two different directions – graphics and illustration. But if you combine them together, you get really unique content that will help to stand out among the competitors.
Typography
Work with printed materials and digital elements, which include a large amount of textual information.
A graphic designer works with layouts. He needs to understand what processes the image will go through to create the kind of material that will retain its appearance after printing.
Social media and websites
A graphic designer creates creatives for advertising, covers for publications in social networks, and website designs. It is not enough just a pretty picture, you need to engage the user with unusual color combinations, animation, useful content.
Packaging design
The task of graphic designer is to think up functional and attractive package: the recognition and popularity of the product and, consequently, sales depends on it.
Design of external environment
Not only a graphic designer but also interior designers, architects and landscape designers are involved in the design of the space. Together they develop every detail. Agree, without the right signs in shopping malls, it’s easy to get lost.
Graphic design is aimed at solving a lot of different tasks by working with shapes, colors, images, composition, and fonts. In the era of modern technology and changing trends, it is necessary to go deeper into work processes and become flexible.