Graphic designers, like people in the creative professions – photographers and artists – use the same tools, laws and techniques in their work to help solve creative problems.
A true artist tells the viewer his own perception of the world around him and delivers his own emotional, egoistic point of view to the viewer. The artist’s customers become people who are fans of the artist’s unique drawing technique and sympathize with the artist.
As a rule, the creative person conveys the artistic idea with his own style of execution, which affects the commercial success of the author.
The graphic designer is a communicator between the customer and the community. The work of the graphic designer reflects the client’s objectives and values conveying visual messages to the target audience.
The graphic designer selects a harmonious combination of typefaces, chooses a color palette and creates graphic elements. The designer’s tasks include building a clinging composition, working with contrast and graphic masses.
Unlike the artist, the designer primarily takes into account the wishes of the client, reveals the idea through a visual message, and gets paid for it. The clearer the graphic designer communicates the message to the audience, the higher the fee for the work done.